Current:Home > StocksChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -ProfitSphere Academy
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 15:19:02
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (25356)
Related
- Intellectuals vs. The Internet
- Charcuterie sold at Costco and Sam's Club is being linked to a salmonella outbreak
- Angst over LGBTQ+ stories led to another canceled show. But in a Wyoming town, a play was salvaged
- After domestic abuse ends, the effects of brain injuries can persist
- Intel's stock did something it hasn't done since 2022
- Stanford's Tara VanDerveer will soon pass Mike Krzyzewski for major coaching record
- Ecuador prosecutor investigating TV studio attack shot dead in his vehicle, attorney general says
- Prosecutors arrest flight attendant on suspicion of trying to record teen girl in airplane bathroom
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- 'Are We Dating the Same Guy?' What to know about controversial Facebook groups at center of lawsuit
Ranking
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- What authors are like Colleen Hoover? Read these books next if you’re a CoHort.
- Four Las Vegas high school students indicted on murder charges in deadly beating of schoolmate
- Kidnapping of California woman that police called a hoax gets new attention with Netflix documentary
- A South Texas lawmaker’s 15
- Johnny Depp credits Al Pacino with his return to directing for 'Modi' film: See photos
- Trump's comments about E. Jean Carroll caused up to $12.1 million in reputational damage, expert tells jury
- More than 580,000 beds sold at Walmart, Wayfair and Overstock recalled because they can break or collapse
Recommendation
Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
Fans sue Madonna, Live Nation over New York concert starting 2 hours late
Alabama inmate asking federal appeals court to block first-ever execution by nitrogen gas
Is Nick Cannon Ready for Baby No. 13? He Says...
Travis Hunter, the 2
Police reports and video released of campus officer kneeling on teen near Las Vegas high school
Virginia judge considers setting aside verdict against former superintendent, postpones sentencing
Trump's comments about E. Jean Carroll caused up to $12.1 million in reputational damage, expert tells jury